Unifying a fragmented travel app in 5 months

Impact at a Glance

• Development time dropped from 26 months to 5 months
• User ratings increased from 2.7 to 4.8 (iOS & Android)
• Booking share rose from 15% to 40% in 18 months
• Platform consolidation by merging 2 apps in one

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Client

A leading airline and tour operator

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The Challenge

The client had to deal with the consequences of a slow dual-app system for flights and holiday bookings. This resulted in a fragmented user journey that relied on an outdated existing technology, resulting in stagnation and limited scalability. The in-house tech team forecasted a lengthy 26-month deadline, an unworkable timeline that risked further draining user engagement and breaking momentum.

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Approach

We gathered a strong tech team committed to a lean, agile approach, ensuring rapid development without compromising quality as we embarked on a mission to deliver a high-performing solution. We did not upgrade the app; we reinvented it by creating a cohesive mobile experience. To achieve this, we merged the flight and holiday booking features while deploying the latest technology stack to guarantee long-term scalability, speed, and adaptability across iOS and Android platforms.

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Impact

Development Time Dropped

Delivered the fully functional, integrated app in just 5 months, strikingly outperforming the in-house team forecast.

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User Engagement

The app's ratings rose from a mediocre 2.7 to a brilliant 4.8, instantly establishing our app as a leading product in the travel sector.

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Booking Surge

Within 18 months, the app's total bookings surged from 15% to 40%, showcasing a substantial boost in user adoption and revenue generation.

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What They Say 

Dataction did not build a simple app. The team was innovative, data-driven, and solutions-oriented from inception to delivery. They delivered a product that changed everything for us and engineered a travel experience that imposed a new industry benchmark.

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Insights

Tech revamp

We revitalized and future-proofed the app's structure with advanced technology, ensuring scalability and adaptability to market changes.

User-centric design

Our customer-focused strategy transformed an awkward process into a frictionless experience, driving user satisfaction and loyalty.

Fast ROIs

Our well-executed tech strategy enabled us to meet and exceed business expectations, delivering transformative results in no time.