Building a high-performance IT hub in India

Client

Jet2 is one of the UK’s biggest names in travel, operating the second-largest tour operator and third-largest airline in the country. As the company grew, its technology needs skyrocketed, and keeping up with the demand for skilled IT professionals in the UK became a challenge. Jet2 needed a smarter, more scalable way to expand its IT capabilities without compromising quality or control.

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The Challenge

Jet2’s IT team was rapidly expanding, but hiring in the UK was complicated due to:

• A shrinking talent pool and high competition for top IT professionals
• Rising costs of recruitment and retention
• The need for speed—projects required faster delivery, but local hiring cycles slowed them down
• Operational consistency—outsourcing wasn’t an option, as Jet2 needed full control over workflows and alignment with internal teams.
  
  

Setting up a fully owned offshore center was another challenge—legal, compliance and administrative hurdles would make it a slow and expensive process.

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The Solution: A Virtual Captive Center in India

Instead of outsourcing, Jet2 chose a Virtual Captive Center (VCC) model with Dataction, which gave them the best of both worlds: an offshore team with full control without the hassle of building a legal entity from scratch.

• A dedicated IT hub

We established Jet2 Travel Technologies Pvt Ltd, a Jet2-branded IT hub in India, seamlessly aligned with their UK operations.

• Fast-track hiring & team growth

Built a core team from scratch, growing from zero to 50+ skilled IT professionals within 9 months.

• No compromises on talent 

Created a custom hiring process to match Jet2’s technical standards, culture, and working methods.

• Smooth integration

Designed onboarding and knowledge transfer frameworks, making collaboration with the UK team effortless.

• Fully equipped, compliant, and future-ready

Set up a state-of-the-art office and ensure complete legal and operational compliance.

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The Results

• 250+ IT experts onboarded in 18 months, driving key digital transformation projects.

• Faster delivery cycles, with IT initiatives moving from concept to execution at speed.

• Major cost savings, with Jet2 getting the same talent level at a fraction of the cost.

• Seamless UK-India collaboration, with the VCC functioning as an indistinguishable extension of the UK team.

• Scaling to 400+ employees, Jet2 is doubling down on its VCC success for future expansion.

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Why this works

Unlike outsourcing, this model keeps Jet2 in control: it provides full visibility, aligned teams, and a strategic offshore operation that grows as they do.

Scaling an IT team should not be a bottleneck but an empowering project for your organization that drives growth and success. If you need a smarter way to expand, let’s talk.

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