Turning data chaos into profit

Impact at a Glance

• $1 Million+ in potential annual revenue growth through targeted marketing
• 5+ Legacy Systems Consolidated into a consolidated data platform
• 3x Faster Decision-Making across all teams
• Enhanced Guest Experience through bespoke offers and services

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Client

A hospitality leader is dealing with over $1 billion in real estate assets.

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The Challenge

When the client reached out, they were running an organization where critical insights were hidden in silos, locked behind outdated systems that do not interact, and needed help to leverage the treasure of information they owned to enhance their marketing strategy and customer approach.

Sounds like a real nightmare?

This hospitality giant struggled with the harsh reality of dealing with old-fashioned legacy systems and hyper-fragmented data storage.

They owned a massive amount of data through many platforms, from SSIS, SSRS, and SAS to Informatica, but they were unable to cohesively capture the big picture, which led to blind operations and missed chances.

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Approach

The deal was simple: unlock the existing potential and empower the team to make smarter (data-driven) decisions by building solid technology support. To get started, we immersed ourselves in their data ecosystem to better understand their story, brand, goals, and aspirations.

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Collaborative data assessment

The team helped us map out the fragmented data sources, uncovering the hidden gems and the gaps to bridge.

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Clean and neat architecture

Our data architecture was designed to harmonize the existing data chaos, using tools like AWS, Fivetran, and Snowflake for a seamless data flow.

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Intuitive visualization

Tableau helped us build highly intuitive layers to give life to our insights and create new ways to interact with data, from financial metrics to marketing performance. We delivered a solid foundation where every piece of data told a story, every insight guided an action, and every decision had the power to shape their future.

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Impact

The client can now enjoy a consolidated data platform that nurtures decision-making.

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Unlocking new revenue opportunities

They could finally identify who their guests were, what they wanted, and when they wanted it. These insights led to over $1 million in potential annual revenue growth through targeted marketing, upselling, and personalized offers.

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3 times faster decisions

What once took hours or even days to analyze now happens in minutes, empowering teams to act on trends, opportunities, and challenges as they arise.

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Metamorphosed guest experiences

As they started to identify guests' preferences, they were able to create bespoke experiences that led to booking increases and turned one-time visitors into loyal brand advocates.

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What they say

Dataction remodeled our technology but, most importantly, transformed our mindset. For the first time, we feel connected to our data, which drives every decision we make and experience we design. We were finally beyond our old systematic ways and able to build smarter, guest-centric experiences.

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Insights

Data is THE superpower

When data is unified and easy to access, it becomes an invaluable asset that enhances profitability, drives growth, and guarantees guest satisfaction.

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Collaboration means transformation

We worked continuously with the client to build a functional and transformative solution that matched their unique needs.

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Technology with emotions

The tool is not always the most important thing. In this process, we learned that what matters is the nature of the connection, the client-centricity, and how you can anticipate everyone's needs. 

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