Redefining resilience

Impact at a Glance:

• $2 Million in annual revenue loss avoided
• 2 GDS Systems Integrated for flexible sourcing
• 100% Increase in system reliability
• Enhanced Profit Margins through competitive pricing

Client

A leading online travel management organization acclaimed for its

seamless and extensive travel experiences, including air, hotel, rail, and car bookings.

The Challenge

The travel industry surfs on memories, emotions, and precision. Our client understood this more than anyone. However, they suffered from reliance on a single GDS provider, Sabre, which caused an ongoing risk. If Sabre collapsed, the client experienced massive operational disturbances as the reservation system was tied to Sabre, which prevented them from integrating alternate systems like Amadeus.

Hence, any system outage directly affects their revenue and the confidence of millions of travelers relying on them. The co-dependency with Sabre was more than a simple inventory issue, and our client missed out on the opportunity to offer competitive prices, which negatively impacted their profit.

Approach

We envisioned this project as more than a tech challenge. For our team, it was a 'once in a lifetime' chance to empower them with freedom of choice, resilience, and extensive flexibility.

Our approach revolved around a sturdy, abstracted integration layer that fastened the external inventory sources from their core reservation system.

Modular integration layer

We designed and implemented an architecture that allowed seamless integration with multiple GDS systems, starting with Amadeus, without disrupting existing operations.

Potent inventory configuration

Our system empowered the client to operate easily and experience a dynamic inventory system, as choosing between Sabre and Amadeus in real time enabled them to offer competitive rates.

Scalable design

Our smart architecture contributed to a tech solution that grew with the client, enabling the team to accommodate additional GDS.

Impact

What seemed impossible earlier became real, and the team started reaping the benefits of a reservation system that taps into various sources. Our flexible solution helped the client spare a $2 million yearly revenue loss due to GDS outages.

Improved bottom-line

Sourcing inventory from different providers allowed them to propose more competitive pricing, directly improving profit margins.

Increased reliability

A more resilient and flexible system drastically reduced downtime risks, ensuring customers had a smoother, uninterrupted booking experience.

Enhanced customer trust

Offering a more reliable booking platform contributed to boosting customer retention and satisfaction.

What They Say

'Dataction didn't just modernize our technology; they recast our approach to sourcing and inventory. They made it possible for us to adapt, respond, and thrive in an industry where flexibility is the difference between winning and losing. For the first time, we felt in control of our operations, able to deliver reliability and competitiveness."

Insights

Flexibility offers strength

In industries that heavily depend on third-party providers, the flexibility to integrate multiple sources is a must-have.

Scalability is a vital condition for success.

Offering systems that adapt to change promises the client to thrive in a fast-changing industry.

The customer journey is all that matters.

Every tech transformation should improve the customer experience; when customers feel that difference, they stick with you.